ALTUS HEALTH & PERFORMANCE LTD

Privacy Policy

This Privacy Policy explains how Altus Health & Performance Ltd (“Altus”, “we”, “us”, or “our”) collects, uses, stores, and protects your personal data when you interact with our website, services, and platforms.

We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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1. Information We Collect

We collect and process personal data necessary to deliver our services effectively. This may include your name, email address, phone number, and billing details when you sign up for coaching, events, or make purchases through our website.

In addition, due to the nature of our services, we collect health and fitness-related information. This may include details about your medical history, injuries, lifestyle, training experience, nutrition, and personal goals. This type of data is classified as special category data under UK GDPR and is handled with additional care and protection.

We may also collect technical data such as IP address, browser type, and website usage through cookies and analytics tools.

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2. How We Use Your Data

Your data is used to deliver and improve our services. This includes building personalised training programmes, providing coaching support, managing your account, processing payments, and communicating with you regarding your service.

Health and fitness data is used strictly for the purpose of designing safe and effective training and nutrition guidance. It is never used for automated decision-making or profiling beyond coaching delivery.

We may also use your contact details to send service-related communications, such as onboarding instructions, programme updates, and important account information.

Where you have given consent, we may send marketing communications, including offers, updates, and content related to Altus services. You may opt out of these at any time.
 

3. Legal Basis for Processing

We process your data under the following lawful bases:

• Contractual necessity, where processing is required to deliver the services you have purchased

• Legitimate interest, where processing is necessary for business operations such as improving services and communication

• Consent, particularly when processing health-related data and for marketing communications

By engaging in our services, you explicitly consent to the processing of your health and fitness data for coaching purposes.
 

4. How Your Data is Stored and Shared

Your data is stored securely using trusted third-party platforms that are necessary for the operation of our business.

These include:

• Trainerize (coaching delivery and client management)

• Stripe (payment processing)

• Wix (website, members area, and store functionality)

These providers act as data processors and handle your information in accordance with their own GDPR-compliant policies.

We do not sell, rent, or trade your personal data to third parties. Your data is only shared where necessary to deliver services or comply with legal obligations.
 

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected.

Client data, including health information, may be retained for a reasonable period following the end of your service to ensure continuity, legal protection, and record-keeping. After this period, data will be securely deleted or anonymised.
 

6. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate or incomplete data

• Request deletion of your data where appropriate

• Restrict or object to processing

• Withdraw consent at any time (where applicable)

• Request transfer of your data to another provider

To exercise any of these rights, you can contact us at info@altusperformance.co.uk.
 

7. Data Security

We take appropriate technical and organisational measures to protect your data against unauthorised access, loss, misuse, or alteration. Access to personal data is limited to those who require it for legitimate business purposes.

However, no online system can be guaranteed to be completely secure, and you acknowledge this risk when using our services.
 

8. Cookies and Website Tracking

Our website may use cookies and similar technologies to improve user experience, analyse site performance, and support marketing efforts.

You can control or disable cookies through your browser settings.
 

9. Third-Party Links

Our website or services may contain links to third-party websites. We are not responsible for the privacy practices of those external sites and encourage you to review their policies.
 

10. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal obligations, or operational practices. The latest version will always be available on our website.
 

11. Contact Information

If you have any questions about this Privacy Policy or how your data is handled, please contact:

📧 info@altusperformance.co.uk